Rising food prices that have sent people looking for bargains have also sent food product makers looking for ways to give people less food for the same price without them noticing.
That brings us to the folks at Peter Pan. They're the ones whose peanut butter disappeared from store shelves for months after a massive recall of tainted product. They came back with new packaging and even a new product -- whipped peanut butter. "Easier to spread," it says on the label. True enough. It has the consistency of cake frosting. Add some sugar and it would be better suited for icing cupcakes than making a PB&J.
Here's the genius of the product. The whippped peanut butter sells for the same price as its comparable sized jar of regular Peter Pan. But the jar that holds 18 oz. of regular contains only 14 oz. of the whipped variety. That means I got about 22% less peanut butter for the same price. (Sort of. I bought the whipped in a buy one get one free sale.)
Clever, huh? Peter Pan raising its price by 20% might anger people. Instead, it found a new way to market the product so that people won't notice that they're paying the same price for 22% less peanut butter.
