"When men show up at the pharmacy to pick up prescription drugs for sex problems, they have several options. Viagra. Cialis. Levitra. That hasn’t been the case for women with similar problems."
So begins a CNN story about flibanserin, a drug designed to boost a woman's libido that the FDA is considering. A story on CBS News' website calls it, "female Viagra."
The problem with these comparisons? While they're both pills and they both relate to sex, flibanserin does not treat the same kinds of sex problems that Viagra treats in men. It is not the "female Viagra."
Viagra can make a man able to have sex but it doesn't give him the desire for it. In fact, Viagra's maker, Pfizer, was forced to pull ads that intimated that the drug rejuvenated a man's sex drive. Viagra, Cialis and Levitra do nothing for libido.
It may not seem like a big deal. But it's another example of media outlets demonstrating that they don't understand the things they're reporting. This one doesn't require a lot of technical or medical knowledge to get right. You just have to pay attention.
Monday, May 24, 2010
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